Attracted by movement, we nurtured our passion for telling stories.
THE CHALLENGE
Pablo Lavezzari is an automata maker, a kinetic artist. Kinetic art is a fusion between art and mechanics that represents movement. Lavezzari builds extraordinary conceptual works of art with a very singular aesthetic that always tell a story. In 2020, we took on the challenge to tell his own story to the world in order to boost his work.
OUR SOLUTION
We generated a digital platform, a concept and a series of audiovisual productions that showcase his spellbinding and dashing body of work.
Solución
Estudiamos su cultura, sus productos, su rubro y sus
potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.
BRANDING
To sum up the magic of this artist’s productions, we designed his logo and wrote his manifesto, intending to reflect the spirit of his body of work.
MANIFESTO
EMBRACE THE UNCERTAINTY AND MYSTERY OF A SCENE. DO YOU DARE?
It’s not for everybody.
I leave you with something that isn’t mine anymore. It now belongs to whoever chooses to take a closer look, discovering something revealing… to the person that gives it new meaning.
I create so I can raise questions.
We developed a website that could reflect all the poetry and impact of Pablo’s work, winning the GOLD PRIZE in the category WEB ART DIRECTION in the Independent Advertising Festival, 2021 edition.
AUDIOVISUAL PRODUCTION AND ADVERTISING PHOTOGRAPHY
A journey through some of his intriguing work captured by a series of photographs and audiovisual scenes shot in his atelier are the key to immerse ourselves in the fantastic universes of this daring creator.
Solución
