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WE CONNECT YOU

PERÚ

Dreaming about overcoming the digital gap.

THE CHALLENGE

Andesat Peru, a part of Andesat Group, along with its partners iDirect, Intelsat and ZTE, embarked on an ambitious project driven by the Peruvian government: to bring cellular networks to the country’s most remote areas. We were commissioned the challenge to communicate the project in a powerful and committed way.

OUR SOLUTION

We developed “Te Conectamos Perú”, a high-concept, comprehensive campaign full of emotion and with outstanding production values.

Solución

Estudiamos su cultura, sus productos, su rubro y sus potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.

The campaign “Te Conectamos Perú” had a great positive impact due to its innovative nature for the field. The strategy, rooted in storytelling, had a great reception in all of Peru. Some remarkable results: more than 6200 of visualizations on YouTube, 1360386 social media impressions, and the positioning of Andesat Peru as a benchmark for innovation in the market, with new and solid business possibilities and the strengthening of the whole project.

BRANDING

“Te Conectamos Perú” is the name of the campaign and the core concept from which a series of elements were deployed, including tone of voice, values and graphic universe. We nurtured the campaign with all the elements that made it shine out: the stories of the rural towns of Peru and their people, their particularities, sounds, colors and shapes.

DIGITAL MARKETING

We developed a digital marketing plan and strategy that included the production of specific content for social media: Facebook, Instagram, Twitter y LinkedIn. We added a positioning strategy in Google Ads and YouTube Ads.

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WEB DEVELOPMENT

We developed a unifying digital platform that could boost the content and the whole campaign on a website of its own.

AUDIOVISUAL PRODUCTION AN ADVERTISING PHOTOGRAPHY

The campaign’s main focus was on the enormous impact that the project had on the people of those small rural communities. That’s why we traveled through the jungle, desert, rivers and mountains to register the testimonies of the people involved. The voice of the people became the main voice of the campaign, featured in a web series and extra material, with an original soundtrack that highlighted the sounds of the region.

We were joined by Roberto “El Chorri” Palacios - a renowned former football player and a symbol of the love for Peru - that became a key element for the campaign, due to his connection with the people.

AWARDS

AVA DIGITAL AWARDS -2021. Te Conectamos Perú. Winners, Gold. Comprehensive Marketing Campaign. THE COMMUNICATORS AWARDS - 2021 Te Conectamos Perú. Winners, Excellence in Comprehensive Business to Business Campaign.

Ficha Técnica

Executive producer
Guillermo Brandán
Director
Damián Depetris
Producer
Maximiliano Trucco
Camera and photography
Nicolas Guerrini
Content
Lara Curto
Editors
Lara Curto y Damián Depetris
Still photography
Guillermo Brandán
Web development
Lunes Estudio
Digital marketing
ARS Conexiones Inteligentes
Original soundtrack
Estudios Multimedia
Sound design
Estudios Multimedia
Branding design
Hernán Novillo
VFX and animation
Gastón Leiva
Voiceover
Tomy Cortéz y Brad Krupsaw
English translation and subtitles
Alejandro Saya - WordtoFilm

TE CONECTAMOS PERÚ

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