Three dreams, three businesses, three stories and the power of branded content.
THE CHALLENGE
SumUp is a leading company in the field of mobile point-of-sale (mPOS) in Europe that has had an impressive global expansion to 34 countries, including Chile. The company needed a unique strategy to position the brand as an essential benchmark for Chilean entrepreneurs throughout the country, and that’s why we were summoned.
OUR SOLUTION
Branded content, the new star in marketing! In tandem with Sumup, we developed a series of three short documentaries. “Reclaiming simplicity” has the mission of empowering entrepreneurs so they can succeed, and also to strengthen SumUp as an ally that will help them grow, that will be there for them.
Solución
Estudiamos su cultura, sus productos, su rubro y sus
potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.
AUDIOVISUAL PRODUCTION AND ADVERTISING PHOTOGRAPHY
This production aims towards rescuing inspiring and emphatic portraits of people that can help us understand what it means to be an entrepreneur, always from an angle that allows viewers to identify emotionally with the featured characters.
Solución
SUMUP -